MEET THE TEAM
Anamaria Petani Čuljak
Motivated storyteller &
brand strategist
Ivana Lončar Mašina
Dedicated project manager &
communication expert
Gabriela Pestić
Innovation enthusiast &
creative visionary
Our Story
Why “Break a leg?” – is one of the most common questions people ask us. Not only does this phrase mean “good luck”, but we also truly “broke a leg” to embark on this unforgettable business adventure. Besides breaking a leg, we also break prejudices about generational differences. At Break a Leg, members of three generations – X, Y, and Z – successfully collaborate!
Ivana, as a member of generation X, who grew up at a time when TV and newspapers were the main sources of information, and the telephone was the main means of communication, understands very well the millennial Anamaria, who lives in symbiosis with her mobile phone and social networks, while both enthusiastically accept that Gabriela, a member of generation Z, learned to use a mouse before a spoon and that multitasking is her middle name. We also break prejudices about a woman being a wolf to another woman, because we only know open communication, mutual respect and sincere support.
We are driven by an unconditional love for our work, and kept awake by a constant desire to explore, set goals and discover new locations, as well as to design personalized solutions for each of our clients. Since it is the hardest thing to talk about ourselves, we asked our friends to tell us something about us.
Ivana about Ivana
“Ivana, as a successful and exemplary student of the Faculty of Tourism Management in Opatija, arrived at the Dalmatinska banka, took over the newly established propaganda department which, under her professional and visionary leadership, grew into the Marketing and Corporate Communications Directorate of first Dalmatinska, then Nova, then OTP banka (God, how many banks!?!?). After a twenty-something years in that demanding managerial position, Ivana finally listened to herself and ran into entrepreneurial waters. Where did she find the inspiration to start an adult education project in cultural heritage? How did she envision connecting the sea, land, rivers, and mountains to organise a sports event? And where does she get the strength and dedication to ensure flawless execution? Probably through constant training and education, but certainly also through her outdoorsy and social lifestyle, and reading everything she can get her hands on. What matters is that she picked up every last crumb and brought it with her to Break a leg!”
Karla about Gabriela
“Gabriela is primarily a very brave person, because immediately after graduating from college in the USA, she decided to make a change and return to Croatia on her own, where she quickly found her business happiness. She came to the Break a leg agency to volunteer, while at the same time sending applications and looking for a job (praying to God that no one would accept her). Since she is a sincere and positive person, her wish came true and she got a job at the Break a leg agency soon, first as an intern, and now as a permanent employee. It was literally “love at first sight”. Her experience in the USA, while working as a stylist, getting up early to work in a Pilates studio while also studying taught her how to balance everything and stay calm.”
Marina about Anamaria
“Anamaria has always been a communicative and creative person. She always tries to arrange things in the best possible way and find an adequate solution for every problem. She lives in accordance with her own emotions; not in the sense that they guide her through life, but she has a very good intuition and developed empathy for the people around her. From the outside, she may seem completely relaxed and spontaneous, but believe me – she is always analysing and questioning, sometimes even too much! But all this is just part of her charm. This is why we get along so well, I am a kind of down to her up, neutral to her euphoria. Anamaria loves to explore new places, enjoy good food, find interesting pieces of clothing that add extra liveliness to her recognisable style. For her, balance is everything! Reliability, courage and an infectious smile are some of her qualities that will completely win you over!”
We eat, sleep, and breathe our projects—okay, maybe we take a coffee break or two, but even then, we’re probably brainstorming the next big idea! From late-night strategy sessions to early-morning media calls, we’re always on, making sure every detail is perfect.
Deadlines don’t scare us, and challenges just keep us on our toes. Whether it’s securing last-minute press coverage or pulling off an event with ninja-like precision, we give it our all—because your success is our success!
What people are saying
Petra Macan“Amazing and professional team! They easily transformed all my ideas into reality and organised a beautiful event for my brand.”
Split
Our Projects
Discover how we turn bold ideas into unforgettable experiences. Explore our projects and see the magic we create for brands that dare to stand out!